Pranav Kotak


Creative Head, Digital Consulting Pandit

12+ Years of IT experience primarily with 2 giant IT companies (Infosys & TCS)
5+ Years with Digital Consulting Pandit (DCP) as Creative head, Digital Marketing Consultant and Trainer.
With DCP, Serving clients across globe (USA, France, UAE, Tanzania etc.)
Visiting Faculty & Project mentor at Indian Institute of Management Studies (IIMs-Kolkata)
Member of Academic Council at FMS-IRM, Jaipur (ranked A+++ among India’s top B-Schools)
Digital Marketing Partner with Somaiya Vidyavihar University, Mumbai, India.

Presentation: How a Business Analyst can change the Marketing Strategy of the Organization?

Last decade have seen major transformation in marketing vertical of the organization, especially post pandemic. Digital Technology is now a key driver for marketing.
With technology taking a lead – Data analysis, Data mining, Insights and Recommendations etc. have become a routine of marketing. Agile market has led towards dynamic strategies for marketing. Many organizations are considering Business Analyst as a bridge between marketer and technologist. In fact role of Business Analyst has emerged in building effective marketing strategy.

The presentation will consist of real time scenarios of small as well large enterprises who adopted Digital Marketing.
The Journey of Digital Marketing ecosystem along with role of Business analyst is incorporated. With proven results and past experience, we will be sharing some real time case studies where a Business Analyst has contributed towards the marketing strategy of the organization.