Igor Arkhipov


Head Of Business Analysis, Merkle Australia

Igor is a certified business analyst (CBAP) whose experience spans over twelve years of hands-on analysis and team management in the fields of process management, quality management, and enterprise architecture. Igor helped build business analysis practices in organisations like Isobar Australia and Kaspersky Lab. Igor is heading the business analysis team at Merkle Australia – a recent merger of the former Isobar digital transformation capabilities, Merkle B2B, and the dentsu Data & Analytics.

Presentation: Scaling Business Agility

Business agility is best defined as the capacity and willingness of an organisation to adapt to, create, and leverage change for their customer’s benefit. Being agile is not about implementing a specific process or framework – it is about changing the mindset of the business to become more customer centric, more nimble in decision making, and more adaptive to the constant changes of the business environment.

This requires practitioners to develop a new set of skills and a particular view of the world that will enable them to add value and become more productive in what they do – regardless of the job title.

In this talk we will explore the anatomy of an agile enterprise, the critical success factors to scaling agile, and will look at some examples from Merkle’s consulting experience.

BABOK V3 – Chapter 11: Perspectives