Carl Sudholz

Independent Business Analyst, AGContext Business Systems

Carl Sudholz is the founder of AGContext, a digital transformation consultancy who helps non-profit organisations leverage cloud software to reduce administration and streamline communication. Throughout his almost 20 year career, Carl has led and supported digital transformation projects for a wide range of organisations including: Professional Associations, Allied Health and Government. Carl is a passionate advocate for the critical role of business analysis in helping organisations be more productive and sustainable. As Secretary of the International Institute of Business Analysis – Australia Chapter, Carl is leading his professional community in helping create a better world for all.

Presentation: How to sell business analysis

Business analysis is a critical capability to enable successful change in an organization.

This is what we ourselves are. Right?

Let’s ask…
Do the team members, managers, and executives with whom you work, see you and our profession as both important and valuable to the success of the organisation?

Honest answer: ‘not so much’.

For most business analysts, ‘selling ourselves’ rarely goes beyond a bland recruitment process. Switching from a career in sales to one in business analysis is not a well-travelled path. As business analysts, we like systems, processes, and data, plus teams, collaboration, and conversation. Yet, for all of our many strengths, sales aren’t one of them.

As a result, the work we do doesn’t have the impact and recognition we deserve.

In today’s digital age, your ability to sell your story to others will determine your impact throughout your career in business analysis.

And just like business analysis, sales and marketing is a skill. Both can be learned. To learn both is critical.

In this presentation, I will unveil…
How you can apply the little-known secrets of sales and marketing, to increase your impact and value in business analysis.

BABOK V3 Alignment: Chapter 2: Business Analysis Key Concepts